My primary areas of research are attitudes and social cognition. Much of this work has focused on how individuals’ behavior, judgment, evaluations and self-perceptions can be altered without their conscious awareness. Additional research on attitude change processes has examined how characteristics of individuals such as their personality traits, self-schemata, and self-regulatory abilities affect the extent to which and means by which attitude change occurs.
- Attitudes and Beliefs
- Judgment and Decision Making
- Persuasion, Social Influence
- Prejudice and Stereotyping
- Self and Identity
- Social Cognition
- Sela, A., Wheeler, S. C., and Sarial-Abi, G. (in press). “We” are not the same as “you and I”: Causal effects of minor language variations on consumers’ brand perceptions. Journal of Consumer Research.
- Berger, J., Meredith, M., & Wheeler, S. C. (2008). Does where you vote affect how you vote? The impact of environmental cues on voting behavior. Proceedings of the National Academy of Science, 105(26), 8846-8849.
- Briñol, P., Petty, R. E., & Wheeler, S. C. (2006). Discrepancy between explicit and implicit self-concept: Consequences for information processing. Journal of Personality and Social Psychology, 91(1), 154-170.
- DeMarree, K. G., Wheeler, S. C., & Petty, R. E. (2005). Priming a new identity: Self-monitoring moderates the effects of non-self stereotype primes on self-judgments and behavior. Journal of Personality and Social Psychology, 89(5), 657-671.
- Gao, L., Wheeler, S. C., & Shiv, B. (2009). The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence. Journal of Consumer Research, 36, 29-38.
- Kay, A. C., Wheeler, S. C., Bargh, J. A., & Ross, L. (2004). Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice. Organizational Behavior and Human Decision Processes, 95(1), 83-96.
- Maimaran, M., & Wheeler, S. C. (2008). Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking. Journal of Marketing Research, 45, 731-740.
- Morrison, K. R., Johnson, C. S., & Wheeler, S. C. (2012). Not all selves feel the same uncertainty: Motivated assimilation to primes among individualists and collectivists. Social Psychological and Personality Science, 3(1) 118-126.
- Sleeth-Keppler, D. & Wheeler, S. C. (2011). A multi-dimensional association approach to sequential consumer judgments. Journal of Consumer Psychology, 21, 14-23.
- Wheeler, S. C., & Berger, J. A. (2007). When the same prime leads to different effects. Journal of Consumer Research, 34(3), 357-368.
- Wheeler, S. C., Briñol, P., & Hermann, A. D. (2007). Resistance to persuasion as self-regulation: Ego-depletion and its effects on attitude change processes. Journal of Experimental Social Psychology, 43(1), 150-156.
- Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2007). Understanding the Role of the Self in Prime-to-Behavior Effects: The Active-Self Account. Personality and Social Psychology Review, 11(3), 234-261.
- Wheeler, S. C., Jarvis, W. B. G., & Petty, R. E. (2001). Think unto others...The self-destructive impact of negative racial stereotypes. Journal of Experimental Social Psychology, 37(2), 173-180.
- Wheeler, S. C., & Petty, R. E. (2001). The effects of stereotype activation on behavior: A review of possible mechanisms. Psychological Bulletin, 127(6), 797-826.
- Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (2000). Attitude functions and persuasion: An elaboration likelihood approach to matched versus mismatched messages. In G. Maio & J. Olson (Eds.), Why we evaluate: Functions of attitudes (pp. 133-162). Mahwah, NJ: Lawrence Erlbaum Associates.
- Attitudes and Persuasion
- Behavioral Research in Marketing
- Marketing Management
S. Christian Wheeler
Graduate School of Business
518 Memorial Way
Stanford, California 94305
- Phone: (650) 724-7509