Social Psychology Network

Maintained by Scott Plous, Wesleyan University

S. Christian Wheeler

S. Christian Wheeler

My primary areas of research are attitudes and social cognition. Much of this work has focused on how individuals’ behavior, judgment, evaluations and self-perceptions can be altered without their conscious awareness. Additional research on attitude change processes has examined how characteristics of individuals such as their personality traits, self-schemata, and self-regulatory abilities affect the extent to which and means by which attitude change occurs.

Primary Interests:

  • Attitudes and Beliefs
  • Judgment and Decision Making
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Self and Identity
  • Social Cognition

Journal Articles:

  • Sela, A., Wheeler, S. C., and Sarial-Abi, G. (in press). “We” are not the same as “you and I”: Causal effects of minor language variations on consumers’ brand perceptions. Journal of Consumer Research.
  • Wheeler, S. C., & Petty, R. E. (2001). The effects of stereotype activation on behavior: A review of possible mechanisms. Psychological Bulletin, 127(6), 797-826.
  • DeMarree, K. G., Wheeler, S. C., & Petty, R. E. (2005). Priming a new identity: Self-monitoring moderates the effects of non-self stereotype primes on self-judgments and behavior. Journal of Personality and Social Psychology, 89(5), 657-671.
  • Wheeler, S. C., & Berger, J. A. (2007). When the same prime leads to different effects. Journal of Consumer Research, 34(3), 357-368.
  • Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2007). Understanding the Role of the Self in Prime-to-Behavior Effects: The Active-Self Account. Personality and Social Psychology Review, 11(3), 234-261.
  • Berger, J., Meredith, M., & Wheeler, S. C. (2008). Does where you vote affect how you vote? The impact of environmental cues on voting behavior. Proceedings of the National Academy of Science, 105(26), 8846-8849.
  • Sleeth-Keppler, D. & Wheeler, S. C. (2011). A multi-dimensional association approach to sequential consumer judgments. Journal of Consumer Psychology, 21, 14-23.
  • Gao, L., Wheeler, S. C., & Shiv, B. (2009). The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence. Journal of Consumer Research, 36, 29-38.
  • Maimaran, M., & Wheeler, S. C. (2008). Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking. Journal of Marketing Research, 45, 731-740.
  • Wheeler, S. C., Jarvis, W. B. G., & Petty, R. E. (2001). Think unto others...The self-destructive impact of negative racial stereotypes. Journal of Experimental Social Psychology, 37(2), 173-180.
  • Kay, A. C., Wheeler, S. C., Bargh, J. A., & Ross, L. (2004). Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice. Organizational Behavior and Human Decision Processes, 95(1), 83-96.
  • Briñol, P., Petty, R. E., & Wheeler, S. C. (2006). Discrepancy between explicit and implicit self-concept: Consequences for information processing. Journal of Personality and Social Psychology, 91(1), 154-170.
  • Wheeler, S. C., Briñol, P., & Hermann, A. D. (2007). Resistance to persuasion as self-regulation: Ego-depletion and its effects on attitude change processes. Journal of Experimental Social Psychology, 43(1), 150-156.
  • Morrison, K. R., Johnson, C. S., & Wheeler, S. C. (2012). Not all selves feel the same uncertainty: Motivated assimilation to primes among individualists and collectivists. Social Psychological and Personality Science, 3(1) 118-126.

Other Publications:

  • Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (2000). Attitude functions and persuasion: An elaboration likelihood approach to matched versus mismatched messages. In G. Maio & J. Olson (Eds.), Why we evaluate: Functions of attitudes (pp. 133-162). Mahwah, NJ: Lawrence Erlbaum Associates.

Courses Taught:

  • Attitudes and Persuasion
  • Behavioral Research in Marketing
  • Marketing Management

S. Christian Wheeler
Graduate School of Business
Stanford University
518 Memorial Way
Stanford, CA 94305
United States

  • Phone: (650) 724-7509

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