Primary Interests:
- Attitudes and Beliefs
- Judgment and Decision Making
- Persuasion, Social Influence
- Prejudice and Stereotyping
- Self and Identity
- Social Cognition
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S. Christian Wheeler |
My primary areas of research are attitudes and social cognition. Much of this work has focused on how individuals’ behavior, judgment, evaluations and self-perceptions can be altered without their conscious awareness. Additional research on attitude change processes has examined how characteristics of individuals such as their personality traits, self-schemata, and self-regulatory abilities affect the extent to which and means by which attitude change occurs.
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S. Christian Wheeler
Graduate School of Business
Stanford University
518 Memorial Way
Stanford, CA 94305
United States
Phone: (650) 724-7509