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S. Christian Wheeler

My primary areas of research are attitudes and social cognition. Much of this work has focused on how individuals’ behavior, judgment, evaluations and self-perceptions can be altered without their conscious awareness. Additional research on attitude change processes has examined how characteristics of individuals such as their personality traits, self-schemata, and self-regulatory abilities affect the extent to which and means by which attitude change occurs.

Primary Interests:

  • Attitudes and Beliefs
  • Judgment and Decision Making
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Self and Identity
  • Social Cognition
  • Attitudes and Beliefs
  • Judgment and Decision Making
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Self and Identity
  • Social Cognition

Journal Articles:

  • Berger, J., Meredith, M., & Wheeler, S. C. (2008). Does where you vote affect how you vote? The impact of environmental cues on voting behavior. Proceedings of the National Academy of Science, 105(26), 8846-8849.
  • Briñol, P., Petty, R. E., & Wheeler, S. C. (2006). Discrepancy between explicit and implicit self-concept: Consequences for information processing. Journal of Personality and Social Psychology, 91(1), 154-170.
  • DeMarree, K. G., Wheeler, S. C., & Petty, R. E. (2005). Priming a new identity: Self-monitoring moderates the effects of non-self stereotype primes on self-judgments and behavior. Journal of Personality and Social Psychology, 89(5), 657-671.
  • Gao, L., Wheeler, S. C., & Shiv, B. (in press). The "shaken self": Product choices as a means of restoring self-view confidence. Journal of Consumer Research.
  • Kay, A. C., Wheeler, S. C., Bargh, J. A., & Ross, L. (2004). Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice. Organizational Behavior and Human Decision Processes, 95(1), 83-96.
  • Kay, A. C., Wheeler, S. C., & Smeesters, D. (2008). Situationally embedded social cognition: The interplay of construct accessibility, situational construal, and person perception. Journal of Experimental Social Psychology, 44, 275-291.
  • Maimaran, M., & Wheeler, S. C. (in press). Circles, squares, and choice: Graphical priming effects on preference for uniqueness and variety seeking. Journal of Marketing Research.
  • Morrison, K. R., Wheeler, S. C., & Smeesters, D. (2007). Significant other primes and behavior: Motivation to respond to social cues moderates pursuit of prime-induced goals. Personality and Social Psychology Bulletin, 33(12), 1661-1674.
  • Smeesters, D., Wheeler, S. C., & Kay, A. C. (in press). The role of interpersonal perceptions in the prime-to-behavior pathway. Journal of Personality and Social Psychology.
  • Wheeler, S. C., & Berger, J. A. (2007). When the same prime leads to different effects. Journal of Consumer Research, 34(3), 357-368.
  • Wheeler, S. C., Briñol, P., & Hermann, A. D. (2007). Resistance to persuasion as self-regulation: Ego-depletion and its effects on attitude change processes. Journal of Experimental Social Psychology, 43(1), 150-156.
  • Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2007). Understanding the Role of the Self in Prime-to-Behavior Effects: The Active-Self Account. Personality and Social Psychology Review, 11(3), 234-261.
  • Wheeler, S. C., Jarvis, W. B. G., & Petty, R. E. (2001). Think unto others...The self-destructive impact of negative racial stereotypes. Journal of Experimental Social Psychology, 37(2), 173-180.
  • Wheeler, S. C., & Petty, R. E. (2001). The effects of stereotype activation on behavior: A review of possible mechanisms. Psychological Bulletin, 127(6), 797-826.

Other Publications:

  • Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (2000). Attitude functions and persuasion: An elaboration likelihood approach to matched versus mismatched messages. In G. Maio & J. Olson (Eds.), Why we evaluate: Functions of attitudes (pp. 133-162). Mahwah, NJ: Lawrence Erlbaum Associates.

Courses Taught:

  • Attitudes and Persuasion
  • Behavioral Research in Marketing
  • Marketing Management
  • Attitudes and Persuasion
  • Behavioral Research in Marketing
  • Marketing Management

S. Christian Wheeler
Graduate School of Business
Stanford University
518 Memorial Way
Stanford, CA 94305
United States

Phone: (650) 724-7509

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